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Joyful, Strange, Colorful: Behold the World’s Most Instagrammable Museums.

From modern art to optical illusions, we scouted the world’s most offbeat, colorful assortment of museums and found more than a few selfie opportunities along the way.

For decades, museums suffered a PR problem with younger generations, who dismissed them as boring and dusty, unjustly associating them with lame school trips and interminable lines. Recently, however, galleries and prestigious private collections have enjoyed newfound popularity, thanks to improvements in presentation, the curation of more engaging exhibitions and, of course, their more robust social media presence. These days, museums have their own accounts and partner with influencers and celebrities. Remember Chiara Ferragni’s work with the Uffizi Galleries in Florence?

Beyond the traditional temples of art, there are also new, boundary-shattering museums that showcase unexpected objects and experiment with innovative technical and technological formats.

Color and a sense of joy are a common thread in these spaces of wonder, creativity and talent. They transform the museum experience into an occasion for personal growth, pleasure, and, not least, curating one’s online social media galleries with appropriately cool pics.

Given our awareness of both the importance of culture and the value of a good selfie, we hopped on our Vespa to seek out the planet’s most random, fun and Instagrammable museums.
Here are our four favorites.

The Museum of Illusions

Here’s a clever project that combines entertainment with science and new sensory experiences. The Museum of Illusions is an adventure, a journey through a real wonderland where down is up and up is down (in the Upside Down Room) and your perception of reality is continually challenged through optical illusions and other intriguing forms of deception.

With 30 locations scattered across the globe, the Museum provides hours of fun. Just make sure your phone or camera battery is fully charged.

MOIC – The Museum of Ice-Cream

A place where you can taste, dream, unleash your creativity and meet people: that’s the recipe at MOIC, a museum/gallery/multipurpose space that’s high on ice-cream and the color pink. It has four locations in the United States and draws Instagram pilgrims from far and wide with its uniquely appealing backdrops.

In addition to the multisensory exhibits, don’t miss the ice-cream tastings. New this year is the Night at the Museum experience with a cocktail hour, DJ set and rigorously rose décor.

Artistic and Special Editions of Vespas – Museo Piaggio

A 150 S Vespa decorated by Salvador Dalì in 1962, Luca Moretto’s pop-art rendition of the “Venice” Vespa model, and Gianni Depaoli’s Project with a shell in fish scales are just a few of the legendary models on display at the Museo Piaggio in Tuscany.

The most photogenic vehicle is the red-and-white polka-dotted Vespa Dolce Vita by Paola Navone.

Mori Art Museum

The best of modern art meets the most daring architecture in this incredible open-air museum on top of Tokyo’s Mori Tower, a 54-floor skyscraper that’s visible throughout the city. The Mori Art Museum is dedicated to the research, conservation and promotion of artworks from Japan and East Asia.

Its impressive array of videos, photographs, drawings, sculptures, paintings and installations, whether on loan or part of the permanent collection, never fails to excite. This is a destination that’s sure to maximize your views on Instagram reels.
Now more than ever, art is in the eye of the beholder... of the photographer… and of whoever is clicking “like”.